Being Fair

                                                         BEING FAIR

In today’s time wherever we see people seem to have developed certain fondness for having white and fair skin. The fondness for being fair is largely renowned here in India. Everywhere fairness creams toothpaste for fair teeth and such absurd things are being advertised and even promoted by celebrities in order to attract more customers. In addition, these products are not only made and marketed for women but also for men. Many people even buy these products and believe being fair is to be beautiful.

It is strange to see this kind of situation where earlier being tall, dark and handsome was a priority for men to attract girls and women whose dusky skin is the admiration of the entire world. These days even a small hint of duskiness is considered not to be beautiful, only if you have fair and unblemished skin you are beautiful. Men too these days are starting to use such products because it is the new craze and that is what our favourite celebrities are marketing. In India, actors are worshipped and if they promote such products, they would certainly buy them. The products are so heavily marketed here that we can see them on billboards, advertisements on TV and even in movies.

The need to be fair comes for our need to ape the west. We have always been in awe of them and always have tried to be like them. Just because we consider them better than us, we try to be like them. It is said that if you cannot beat them then join them and that is what we are doing.  This is just like The Holocaust where one characteristic that was considered superior was made to be prominent and if someone did not have it, they were killed. However, in today’s age we do not kill them but change them so that they have the features that the majority consider to be desirable and again which would make us seem more like the people in West. In addition, the ridicule people with dark skin are made to face by others, including their friends and family, helps in propagating this agenda and this is on which companies cash on.

Well I always end my post with the line like I hope that one day our need to ape the west ends and we start accepting our individuality but I have faith that this situation is never going to change and we would always consider us to be inferior.